In a mad world dominated by giant corporate organisations and cartels that have evolved to become brand names so powerful they are immediately recognised in every corner of the globe with a single fleeting glance, one would be forgiven for asking the question, what chance can a small emerging new business have?

Small new businesses may have more chance than one would first think. Have these corporate monsters not lost the plot years ago, and become so huge and arrogant they fail to even care any more about their very source of life blood, the actual customer? Is there not opportunity there for small business to step in and fill this vast vacuum? Is the time not ripe for some of these huge uncaring organisations to become extinct? Is it not time to replace all their exaggerated claims made in advertisements to be replaced by honesty integrity and truth?